The Diane von Furstenberg collection for Target is an art- and nature-inspired collection with over 200 items across women’s, girls’ and baby apparel and accessories, plus beauty and home décor. The collection starts at $4 and most items are under $50.

So much has changed in the fashion world since 2013 that I'm having mixed feelings about this collaboration. My focus has shifted as I've grown older, but I will never forget that it was designer collaborations specifically at Target that got me interested in blogging in the first place.

I followed their every move and always made sure I was one of the first in line to cover the collaboration drops for my readers (back when I carried an actual camera to the store, took photos, then went home and uploaded them to my BLOG lol).

I was honored and humbled (gobsmacked, really!!) to be invited by Target's press team to numerous launch events and parties in New York City, and for that I will forever be grateful.

Target's goal to democratize fashion always resonated with me, and their collabs will always hold a special place in my heart. I just wish this had happened a decade ago—I probably would have bought EVERYTHING!

With the DVF x Target launch happening tomorrow, I'm wondering what I will buy. At least one "souvenir" is required, no?! xoBB











Photos shared with permission from Target.